Stainless steel remains the standard for appliances. ‘Stainless steel’ was the second most-frequently mentioned keyword in our analysis, appearing in 2.4 percent of all listings thus far in 2018. This stalwart trend shows no sign of falling out of favor.
Buyers have spoken, and they still love breakfast bars and islands. Appearing in 1.25 percent of all listings this year so far, breakfast bar was the third-most commonly mentioned keyword and continues to grow in use. In 2010, just 0.3 percent of listings mentioned the term. Many buyers are keen on kitchen islands. In the HelloFresh survey, 64 percent of respondents said a “big island” is a must-have feature in their dream kitchen.
“While there are rare exceptions, most of my buyers are looking for an open concept floor plan with an island or peninsula that overlooks the living room. For many buyers, this is an absolute must-have,” said Katie Scire, a Redfin agent in Washington, D.C.
Maple cabinets are out. Farmhouse sinks and tile backsplashes are in. When it comes to kitchen decor choices, maple cabinets appear to be falling out of favor. What are sellers choosing to highlight instead? Hello, tile backsplashes and farmhouse sinks. In 2010, only 0.1 percent of listings mentioned a tile backsplash compared to 0.8% in 2018.
“Many buyers today are looking for that trendy look of the subway tile backsplash, big farmhouse sink and often white or gray cabinetry,” said Katie. “I think we can thank Joanna Gaines for the farmhouse sink trend.”
While listings that mention farmhouse sinks represent a tiny share of all listings, the growth rate in the use of the term has been over 40 percent for the past five years. Mentions of ‘tile backsplash’ have also been consistently growing since 2010.
Buyers love the entertaining extras. Use of the keywords, ‘outdoor kitchen,’ ‘wine fridge’ and ‘double oven’ are rising in popularity.
“Over the past few years, I’ve been seeing a lot more kitchens with a dedicated beverage area, with a wine fridge below and an attractive place to display barware above. This feature really appeals to those buyers who enjoy entertaining,” said Simone Poingsett, a Redfin agent in Los Angeles.
“Luxury homebuyers today expect a double oven and outdoor kitchen area, particularly in a climate like Los Angeles where you can entertain year round,” said Simone. “While these features are considered standard in luxury homes, they are becoming more popular in mid-priced homes as well and can really set a home apart from others on the market.”
So, are you ready to start looking for your dream kitchen? Contact a Redfin agent today!
Redfin analyzed the online descriptions for millions of homes that were listed on the market between 2010 and 2018. Redfin counted the number of listings that mention specific keywords related to the kitchen and calculated their popularity and the change in popularity year over year.
HelloFresh commissioned Zeno Group to conduct an online poll among US Millennial (age 23 – 40) Homeowners or Homebuyers from July 4-8, 2018, from more than 1,000 millennials nationwide who either own a house or apartment they live in as a primary residence or are very or somewhat likely to purchase a house or apartment within the next few years.